THE MARKETING MIX

The Marketing Mix. The Marketing Mix is defined as being a ‘set of controllable variables which a business blends to produce the response it wants in the target market’, according to Philip Kotler, the Father of Marketing. It is a marketing strategy…

THE MARKET LEVELS OF FASHION

The Current Market Levels of Fashion. The fashion market is a colossal industry made up of an abundance of  brands, all of which offer a variety of different products, price points, atmospherics and many more unique attributes to the trade. Looking…

FASHION MARKETING AND COMMUNICATION

My name is Alicia Amy Jones, I am a mid-twenties personal blogger based in the heart of Shropshire, and I have extraordinary enthusiasm for Fashion, Photography and Writing. My interest in Fashion became apparent at a very young age. I…


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