MY UNIVERSITY EXPERIENCE SO FAR

University is a rite of passage, however, it is a rite of passage that not everyone chooses to embark on. Up until I was 21, it was actually something that I myself never really gave a second thought about. Growing…

WHAT IS DISRUPTIVE MARKETING?

“Adventure may hurt, but monotony will kill you” -Unknown. In the traditional approach, conventional marketing is aligned with the insights of the consumer to deliver exactly what the market wants, whereas disruptive marketing either challenges the conventional thinking in the…

THE MARKETING MIX

The Marketing Mix. The Marketing Mix is defined as being a ‘set of controllable variables which a business blends to produce the response it wants in the target market’, according to Philip Kotler, the Father of Marketing. It is a marketing strategy…

THE MARKET LEVELS OF FASHION

The Current Market Levels of Fashion. The fashion market is a colossal industry made up of an abundance of  brands, all of which offer a variety of different products, price points, atmospherics and many more unique attributes to the trade. Looking…

FASHION MARKETING AND COMMUNICATION

My name is Alicia Amy Jones, I am a mid-twenties personal blogger based in the heart of Shropshire, and I have extraordinary enthusiasm for Fashion, Photography and Writing. My interest in Fashion became apparent at a very young age. I…


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